PENGARUH EXPERIENTIAL MARKETING DAN BRAND TRUST TERHADAP CUSTOMER LOYALTY

ABSTRACT
 
 In the midst of intense competition for cosmetic products, company tries to fulfill need cosmetics with various product innovations. This method is done by in addition adding new customers, it also retains existing customers or known as consumer loyalty. study aims determine Experiential Marketing, Brand Trust and Customer Loyalty on consumers Wardah products Talaga district. addition, purpose this paper find out how much influence Marketing have Loyalty.
 The research used a survey descriptive verification approach. population wardah district talaga, while sample 100 samples. sampling technique non-probability incidental technique, analysis classical assumptions, multiple linear regression analysis, coefficient determination, hypothesis testing. For t test using partial F model feasibility test. results show that has significant effect Loyalty,